Ilana Wechsler is the founder and director of Green Arrow Digital. Ilana is a former Data Analyst, turned PPC expert.

She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and Online Marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency.

During todays interview Ilana defines all the most frequently used terms in Facebook advertising , she tells us about the importance of pixels and conversion tracking and we talk about why video is such an important tool for fitness professionals.

Top Tips From The Show

• With Facebook ads, you don’t need a huge budget – you just need to be strategic about where you spend your money.
• By installing the Facebook pixel on your website, you can track who has been to your site from any online traffic source in the past 6 months – which therefore means you can be very specific with your ad targeting – don’t forget – if you’re not technical – like me – Ilana has given us a free video on how to install your Facebook pixel on your website.
• Video is such a powerful tool for the fitness industry.
• It’s essential to use good quality video and images for your social media posts.

Inspirational Quotes From The Experts

You don’t need a huge budget but you do need to be strategic – Ilana Wechsler

Resources Our Experts Shared In The Show

Ilana Wechsler
Website
Twitter
Facebook
5 Minutes to Install Your Facebook Pixel Video

Rasmus Ingerslev
Les Mills Says Virtual Fitness Is Fastest Growing Fitness Solution
Show 73 – Rasmus Ingerslev

Dan Albaum
Precor

Show Sponsors
Active Management
Precor

Flashback Show
Show 39 – Lisa Maltman

Tweetables – Share The Experts Knowledge To #STRENGTHEN

[Tweet “You don’t need a huge budget but you do need to be strategic @greenarrowdigit”]

[Tweet “Video on facebook for the fitness industry is huge @greenarrowdigit”]

[Tweet “If you want to run facebook ads you need to be able to measure success @greenarrowdigit”]

[Tweet “It’s essential to use good quality video and images for your social media posts @greenarrowdigit”]

[Tweet “Be very clear about who your target market is @greenarrowdigit”]

Share Your Thoughts

Tell us your #1 Takeaway from this show or what success you have had from implementing an idea you heard here! Comment below and you could win a 3 minute interview on the Fitness Business Podcast!