30 May 542 The Neuroscience of Storytelling for Gym Owners
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In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative.
Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact.
Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.
ABOUT OUR GUEST
Danielle Krischik is a Partner and Chief Strategy Officer for Knight Agency as well as a speaker, author and award-winning Creative Director.
She helps companies build belief, enable people and drive performance. Her ability to capture authentic voices and tell real stories helps organizations create connection between people and their work, their company and each other.
Danielle’s speaking engagements and workshops help companies and people leaders understand the power of stories and learn how to be great storytellers at work.
Dr. Patrick K. Porter, PhD, is an award-winning author/speaker and the Founder of BrainTap®. He has dedicated his life to studying neuropsychology with the goal of bettering a billion brains. For years it was believed that we have a set number of brain cells, that our intelligence quotient is fixed, and our brains do not change. Dr. Porter’s clinical experience and research told a different story, revealing that the human brain is, in fact, plastic, making it capable of change, improvement and expansion.
This exploration led to the development of BrainTap, transforming the lives of thousands of people. BrainTap now offers over 1800 original audio sessions in 12 languages and serves a worldwide user base with its mobile app and headset. Dr. Porter has been featured in The Wall Street Journal, People, Entrepreneur, INC and on ABC, NBC, CBS as an expert in brain health & wellness, and has been the recipient of numerous awards for his research and achievements in the realm of brain-based wellness including the 2020 IAFNR Lifetime Achievement Award, the GWEN Luminary Award, the Health 2.0 Outstanding Organization Award, Shine Magazine 2023 Health and Wellbeing Award, the Health Magazine Award for his Sleep Rx Series and the International Researcher of the Year Award.
key takeaways
- Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses.
- Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection.
- Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members.
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Our favourite quotable moments:
“The brain likes to stay in lazy mode.” – Dr Patrick Porter
“Authenticity is key in storytelling.” – Danielle Krischik
“Money is an outcome, not a purpose.” – Danielle Krischik
RESOURCES
- Be an FBP Insider on Patreon
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Danielle Krischik – LinkedIn, Podcast, Instagram
- Knight Agency – Website
- Danielle’s Book Recommendation: Building a Story Brand by Donald Miller
- Matt Spears Live Event: Finance for Fitness Success – Register Here
Wise words
- Dr Patrick Porter – Website, LinkedIn, Facebook, Instagram
- Dr Patrick Porter’s Book – Thrive in Overdrive
- Buy Your Headset Using our Link!
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MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
