21 Apr 353 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds with Mark Schaefer
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He also serves as the Chief Operating Officer of B Squared Media, an agency providing premier outsourced social media services and online customer care. Mark has advanced degrees in marketing and organizational development; holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.
Mark Schaefer shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.
“How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough…not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Join Mark as he explains how we can heard and discovered in this overwhelming world of noise!
Your Podcast Snapshot
- What is cumulative advantage
- Where does momentum come from
- What is momentum driven by
- Mentors- the change in this concept
Resources Our Experts Shared in the Show
Selling the Invisible by Harry Beckwith
Supertraining by Yuri Verkhoshansky