109 Sarah Robb O’Hagan CEO of FlyWheel : Turning Challenges into Triumphs

109 Sarah Robb O’Hagan CEO of FlyWheel : Turning Challenges into Triumphs



Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin. She has been described as “Superwoman undercover” and the “Pied Piper of Potential.” A high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mum, she’s been named among Fast Company’s “Most Creative People in Business.”

In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat.  Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business.


What you’ll learn


  • How career challenges can turn into amazing opportunities
  • What it means to play our specialist game
  • How to stay focused and not be distracted by the competition

[maxbutton id=”8″ url=”https://fitnessbusinesspodcast.com/transcription-sarah-robb-ohagan-show-109/” ]

Tweetables – Share The Experts Knowledge


[Tweet “Businesses perform better when they say no to being all things to all people @ExtremeSRO“]

[Tweet “When you play your specialist game, your core consumer will love you@ExtremeSRO“]

[Tweet “Theres plenty of consumers to go around @ExtremeSRO“]

Resources Our Experts Shared In The Show


Sarah Robb O’Hagan Website 
The Extremer Quiz 

Upcoming Industry Events July and August 2017 
MACMA Annual Conference & Golf Tournament July 12- 13th in Maryland USA
IDEA World Summit July 19 – 23rd in Las Vegas USA
COM Digital Marketing Business Summit July 21st – 22nd in Sydney Australia
Fitnessbiz Brunch 27th July in Perth Australia
The IHRSA Institute Aug 1 – 4th in Chapel Hill North Carolina USA

Precor Quick Fire Five with  Chris Stevenson from Stevenson Fitness
Book recommendation Decisive by Dan and Chip Heath 

Show Sponsors
Active Management 



With nearly 1 million downloads, The Fitness Business Podcast is the most practical podcast in the world.  Subscribe to the show notes now for all the resources guests share delivered to your inbox.