173 In The Trenches of MidTown Athletic Club Chicago with COO Jon Brady

A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown’s eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago.

During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3^rd party brands into the club, how they are able to have these boutique style studios with very distinct individual brands and Jon shares advice for anyone looking to introduce a similar set up in their own facility.

What you’ll learn about

How Mid-Town Athletic has integrated third party brands into the club
How you can have very distinct individual brands under one master brand
Advice for owners looking to introduce a similar set up in their own facility

Episode Timeline

00:39 Thanks to our podcast partner Precor
01:00 Whats coming up in this weeks show
02:49 Message from our podcast partner Precor
03:20 A brief history of Mid-Town Athletic Clubs
05:55 How did you decide which brands to include in the club
09:47 How can you have brands that stand alone but still have Mid Town Athletic Brand throughout
14:15 What is the pricing model for Mid Town Athletic
16:17 What role does technology play in the club?
19:11 Recommendations for other clubs owners looking to integrate studios into their club
23:00 Thanks to our podcast partner Active Management
23:30 Precor Quick Fire Five with Eric Fisher