21 Feb 537 Rebuild Your Personal Training Program and Improve Member Retention
Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!
ABOUT OUR GUESTS
Richard Boyd was the creator of PT on the Net and PTA Global.
Richard started his career by creating the world’s first boutique training studio in 1995. Richard created the world’s first fitness Podcast, the largest library of exercises and the largest collection of fitness content. The business served over 300,000 trainers and became the largest resource in the world for fitness.
Richard also worked as the Senior Vice president at 24 Hour Fitness in California, heading up the Innovation and Fitness for the company.
For the past 3 years, Richard has partnered with industry veteran and world class educator Ian Odwyer from Feel Soma. Creating two new products for Recovery and Performance as well as releasing 3 new courses into the industry for Daily
Awareness tool, Recovery Coach and The PT Consultation
Bob Esquerre is a distinguished professional with over 13 years in Corporate America, excelling in Project and Operations Management. With a wealth of 38+ years in the Health & Fitness Sector, he serves as a renowned Trainer of Trainers, Instructor of Instructors, and Manager of Managers. Bob’s expertise spans GroupEX, Personal Training, and Operations Management. As a global lecturer, he provides Business Growth Strategies & Operations Analysis to Club/Studio Owners and Managers.
key takeaways
- Upskill your personal trainers to regain authority and effectively engage with today’s educated gym-goers.
- Celebrate trainers who build relationships and extend member engagement, driving overall gym success.
- Ensure clear expectations and consistent training to cultivate a team that embodies your gym’s brand and culture, ultimately enhancing customer service and member satisfaction.
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Our favourite quotable moments:
“Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department.” – JT
“Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play.” – Brent Frueh
“The trainer is no longer the authority on the gym floor.” – Richard Boyd
“Celebrate those trainers that are keeping people the longest.” – Richard Boyd
RESOURCES
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Bob Esquerre – LinkedIn and Facebook
- Richard Boyd – LinkedIn
- Feel Soma – Website
- Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice
- Richard Boyd Recommendation: Breath by James Nestor
MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
