29 Nov 533 The Rise of Recovery Spaces in Gyms: What You Need To Know
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.
ABOUT OUR GUESTS
Anthony Schreiber is a seasoned change agent with a proven track record in B2B sales, Anthony excels at crafting tailored commercial playbooks to optimize sales operations and drive new business growth. With a deep understanding of complex sales processes, he
possesses a keen ability to analyze sales strategies and identify areas for improvement. A dedicated advocate for salesforce enablement and effectiveness, Anthony leverages their strong business acumen and exceptional cross-functional team management skills to deliver outstanding results.
Andrew Spellman is the Vice President of Commercial Sales for Therabody, the leading brand in the tech wellness arena. Prior to his 4+ year tenure at Therabody, Andrew was the Vice President Corporate Markets for Victorinox Swiss Army where he successfully managed their branded products division for over 14 years.
Andrew is currently the Chairman of the Board of PPAI, which is a 100+ year not-for-profit association for the promotional merchandise industry, and he also served on the Board of Directors of Guardian Angel Settlement Association in several different roles, including being the Chairman of the Board. Guardian Angel has provided Childcare Services as well as Social Services in the city of St. Louis for over 150 years.
Andrew received his BS in Business Administration from the University of Missouri in St. Louis. He lives in Boise, ID.
key takeaways
- The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.
- Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.
- Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.
Our favourite quotable moments:
“Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry.” – Justin Tamsett
“People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post.” – Asher, Therabody
RESOURCES
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Anthony Schreiber – LinkedIn
- Plunge – Website
- Plunge on Shark Tank – Watch Here
- Andrew Spellman – LinkedIn
- Asher Gardner – LinkedIn
- Therabody – Website, Instagram and LinkedIn
- Therabody App – Download Here
- Therabody Reset Locations – Here
- Therabody in Clubs – Here
- Therabody Jet Boots with Red Light Therapy – Here
- Recovery at Brick Bodies – Website
- EOS Rejuvenate – Here
- Barry’s Bootcamp Venice – Website
- Health & Fitness Association – Website
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MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
