Denise Imbesi has achieved a revolutionary feat in the fitness industry – marry music and physical activity. She founded Muscle Mix Music back in 1988, providing instructors all around the world with endless mixes for their classes. Even now, 30 years later, her work remains at the heart of this union between beats and exercise. And recently, she identified more potential avenues to explore when 2020 brought about pandemic related problems regarding media access rights. This led to her forming Groove Media, which allowed even smaller brands to enter Universal’s best catalogs!