James has grown up in the industry, starting on the frontline of his local leisure centre in 1998. Since then, he has worked in senior executive roles for some of the largest leisure operators across Australia and New Zealand including the YMCA and Belgravia Leisure and is actively involved in industry bodies, and a member of the Academic Board of ACPE. James has an built extensive understanding of the challenges and opportunities that collaboration can bring across Private, Not for Profits, Government, Health and Sport. Passionate about leaving a legacy of change in how our sector is understood, valued and funded, James is committed to harnessing the power of data to drive decision making to foster earlier activity, intervention and health outcomes for all ActiveXchange partners.