27 Jun 544 Personal Training Business and Marketing Strategies
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In this dynamic episode, join Justin ‘JT’ Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness – emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.
ABOUT OUR GUEST
Brian Keane is a highly influential figure in the health and fitness industry, with a combined social media following of over half a million. As the host of one of Ireland and the UK’s top health podcasts, he regularly holds the #1 spot on the iTunes Health Charts.
A three-time best-selling author, Brian has written The Fitness Mindset, Rewire Your Mindset, and The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss. Over the past decade, he has become one of the most recognizable faces in the Irish health and fitness community.
Brian has been a featured speaker at prominent wellness events, including Wellfest Ireland and Mefit Dubai, and was a Keynote speaker at Google HQ for their 2018 wellness event. He’s also delivered corporate wellness talks for companies like Allianz Partners, SAP, and Acorn Insurance.
In addition to his thriving business, Brian is no stranger to endurance challenges. He has completed some of the world’s most grueling feats, including six consecutive marathons through the Sahara Desert, a 230km trek through the Arctic, and multiple ultra-marathons—highlighted by a 100-mile race through the desert in Nevada.
Dr. Patrick K. Porter, PhD, is an award-winning author/speaker and the Founder of BrainTap®. He has dedicated his life to studying neuropsychology with the goal of bettering a billion brains. For years it was believed that we have a set number of brain cells, that our intelligence quotient is fixed, and our brains do not change. Dr. Porter’s clinical experience and research told a different story, revealing that the human brain is, in fact, plastic, making it capable of change, improvement and expansion.
key takeaways
- Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.
- Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.
- Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.
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Our favourite quotable moments:
“In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it’s what turns prospects into loyal clients.” – Brian Keane
“You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You’re the guide on the side. Your clients are the hero.” – Brian Keane
RESOURCES
- Be an FBP Insider on Patreon
- Fitness Business Podcast’s LinkedIn Community
- Mystery Shopping for Fitness Businesses – Website
- Brian Keane – Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast
- Brian’s Book – Rewriting Your Story
- Brian’s Book Recommendations – The 20 Success Principles by Jack Canfield and Blue Ocean Strategies
- IDEA World – 17 to 19 July 2025 – Register Here and use FBP25 for an exclusive discount
- Free Online Live Events
Wise words
- Dr Patrick Porter – Website, LinkedIn, Facebook, Instagram
- Dr Patrick Porter’s Book – Thrive in Overdrive
- Buy Your Headset Using our Link!
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- Lionel University: flexible online programs in exercise science. https://www.lionel.edu/
- EVOLT 360: providing body composition analysis technology. https://evolt360.com/
- American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
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MEET OUR HOST
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
