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    Mike Arce is the founder and CEO of Loud Rumor, an online marketing company for local businesses and fitness studios. His passion is with the fitness industry and he loves helping studios grow and get more customers through his program, Fit FLAVER - this stands for Facebook, landing pages, automation, video, email, and retargeting. Mike loves mob movies, basketball, and time with his...

Amanda Vogel is the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA. During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning...

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