In this weeks show, JT from Active Management shares some new research about the role of people in our business, he asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses. We then dive into demographics and how we can no longer assume that traditional segmentation is relevant, and...
Robbie Kellman Baxter is the author of The Membership Economy. A book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into Superusers, what they mean to your business and...
Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit Box. The business started in 2002, but have been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no bullshit excuses. He also happens to be an excellent marketer, he has an in depth knowledge of his target audience, he...
Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode, he shares updates from the Industry Leader roundtables, we learn valuable insights from a Harvard Business Review study, and explores the consumer trend called Tinderisation! During...
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