Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit Box. The business started in 2002, but have been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no bullshit excuses. He also happens to be an excellent marketer, he has an in depth knowledge of his target audience, he knows where to find them and how to speak to them.
We ask Darren three questions:
- How is a CrossFit box different to a normal gym?
- What’s your marketing strategy?
- What are your 3 tips for building an online marketing strategy?
Also in this weeks show, Podcast sponsor, Active Management talks about a very cool lead generation tool PLUS we hear about a membership group that every fitness business owner should be a part of! But wait theres more…Thanks to Active Management, you also have the chance to WIN a copy of the Powerful Insights E-Book featuring Joe Cirulli. Listen in for details on how you can WIN!