Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy – BMC3.
Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.
Bill first appeared in show 6 when he talked about what to look for in club managers, purchasing habits of consumers and critical components of a strategic plan. This time we cover a broad range of topics including:
- The rise of the Medical Fitness Centre, what it means, what it looks like and steps to take if you want to enter that space.
- We discuss an article he wrote about creating new programs to follow a fad Vs evolving our traditional offerings and he gives us his thoughts and insights on the topic.
- He gives us tips on hiring and interviewing people for your team.
- And some great advice for managing staff.