09 May 170 Ten steps to creating a membership sales promotion with Kari Bedgood
Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.
What you’ll learn about
- Why Active Wellness has moved away from member discount promotions
- 10 steps to creating a membership sales promotion
- 3 things to avoid when creating a membership sales promotion
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Resources Our Experts Shared in the Show
Book recommended by Amanda Stevens (Precor Quick Fire Five) Tools of Titans
